pre-order: the rosenberg map survey | 26th annual edition

the cpa industry’s largest, most authoritative annual report
by cpas, for cpas

the rosenberg map survey is the best-known, most-respected independent study in the profession – for its accuracy, thoroughness, and high participation rate.

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2024 edition topline findings

the 2024 rosenberg survey, based on data from 2023, provides a comprehensive analysis of cpa firm statistics, focusing on key financial and operational metrics across firms of various sizes.

here are some of the major findings:

revenue and profitability

• revenue growth: firms with over $20 million in net fees saw a 12.5% growth in 2023 (including mergers). smaller firms’ growth rate ranged from 3.1% to 10.6%.
• profitability: income per equity partner ranged from $298,345 for the smallest firms (under $2m in net fees) to $724,260 for firms with more than $20m in fees.
• fee growth projections: firms expected fee growth of around 8.5% to 9.7% in 2024.

staffing and outsourcing

• staff turnover: firms experienced an overall turnover of around 12.9%, with a significant proportion of staff voluntarily leaving. outsourcing and offshoring have grown as key solutions to capacity challenges, with over 66% of larger firms increasing outsourcing in the next 12 months.
• offshoring: more than half of firms over $10 million offshore staff, with a growing trend expected for 2024.

billing rates and utilization

• billing rates: partner billing rates averaged between $326 and $447 per hour, depending on firm size.
• utilization: utilization percentages for professional staff ranged from 53.2% to 56.9%.

strategic insights

• private equity influence: private equity investments are growing in the cpa profession, influencing firm valuation and market consolidation.
• technology and ai: firms are increasingly adopting ai and technology to optimize operations, with ai becoming more integrated into accounting tasks like tax research and advisory services.

key trends and concerns

• talent shortages: firms face severe staffing challenges, with recruitment and retention being top concerns. the accounting pipeline is struggling, and there’s a trend of professionals leaving the field altogether.
• private equity: private equity investment is reshaping the landscape, especially among the larger firms.
• ai and automation: the adoption of ai tools is gaining momentum, with firms beginning to implement generative ai solutions for increased efficiency.

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reviewed and approved

• “an incredible, comprehensive collection of useful information.” – timothy i. michel, cpa, principal, michel consulting group llc
• “an insightful, hard-hitting analysis.” – larry autrey, whitley penn, ft. worth, tx
• “the quality of information is excellent! great job!” – allan koltin, ceo, koltin consulting group

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2024 edition sample pages

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